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Talal Albahiti

Party On

INTERVIEW MDLBEAST COO and Head of Talent Booking, Talal Albahiti talks about putting together the biggest music event in the Middle East.

Q.

How much of a challenge is it to make sure local talent doesn't get lost in the noise of global headliners?

A.

Fans appreciate great music and it’s our job to provide that but there needs to be a balance. Obviously, there is a big demand for global headliners, and that gives us an opportunity. At MDLBEAST we are about amplifying the unseen and when we’ve got global talent helping drive huge crowds we can provide a platform for some truly exceptional local and regional music makers to demonstrate their talents on the biggest stages. What we’re seeing is the fans are loving it.

To make sure we have a good mix of talent is my job and to make sure we’ve got the event structured in the right way with the performances timed so festival-goers can see their favourite stars but also experience something new.

Q.

What type of platform does an event like Soundstorm offer for up and coming acts?

A.

Getting the opportunity to showcase their abilities at such a grand scale. In 2019 the festival welcomed over 400,000 attendees – which included many well-known global stars, 80 artists, and 6 stages – in what became the biggest music festival ever to take place in the region. There’s a better place to make a name for yourself.We had talented local and regional DJs such as COSMICAT, Dish Dash and Vinyl Mode; they shared the stage with international superstars such as David Guetta, Steve Aoki and Tiesto and learned from those incredible experiences. This upcoming MDLBEAST Soundstorm festival will be held at an even grander scale with four days of music and fun. To be honest, if there’s any music event you don’t want to miss out on this year, it’ll be this one.

Supplied It's always an epic showcase

Q.

Which dream act - past or present - would you love to have on the bill and why?

A.

That’s a tough one. I spend most of my days talking to all artists and their teams, and I just cannot think of one act that I’d prefer over another.

Q.

What makes Soundstorm so unique?

A.

The underground music scene in Saudi Arabia has been thriving for years, but with all the new regulations, we’re finally able to organize public events. Soundstorm is a marquee event that brings global, regional and local talent in one place. The appetite for such entertainment festivals is massive among the Saudi youth, as they truly appreciate music as well as the opportunity to experience in their own country such incredible performances by the world’s most renowned music icons. This translates into an incredible atmosphere that we were all able to enjoy in 2019 and I guarantee you 2021 will be even better.

END OF INTERVIEW

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