What goes into IWC watch design?
Words by Rob Chilton
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Christian Knoop has the dream job title of IWC’s creative director. He spoke to EDGAR about his six design principles
"When I start working on a new watch, the first thing I do is look up the history of the watch and the product line in our archives. I also talk to our museum curator. Very often, we find inspiration in our own history. The past still holds many new stories and elements that we can bring up and draw from for future inspiration."
"Good watch design reveals the DNA of the brand and plays a key role in terms of functionality and wearability."
"Bad watch design is not always beautiful, expresses no character or identity, and has no link to the brand or to a function."4.
"My favourite IWC watch is the Big Pilot’s Watch because its design is very distinct and powerful. It is a perfect representation of the ‘form follows function’ principle. Every detail serves a functional purpose, from the case finishing to the layout of the dial, the shape of the crown, or the strap."
"The first IWC watch I worked on was the Portugieser Yacht Club we launched in 2010. This watch added a new, sporty angle to the classic Portugieser line. It turned out to be very successful and was highly appreciated by our customers."
"The cornerstones of IWC design are timelessness and purity. We believe in the functionality of the watch, and that watches should work well technically and be very readable."
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