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Tech talk: IWC creative director Christian Knoop

Words by Rob Chilton

The watch design expert calls himself a "heavy tech user" and lists the kit he can't live without

Christian Knoop is immersed in the world of watches every day in his role as creative director of the prestigious IWC brand that is famous for its pilot watches. When talk turns to tech, however, Knoop is just as comfortable as he explains, "We use a lot of the latest technology in the development of our watches so the two topics go together really well." Here, he talks to EDGAR about the tech in his life.


"We have a Samsung at home. Years ago TVs were like a sculptural exercise but now they’re a glass plate with a screen – there’s no design involved anymore."


"The MacBook Pro is absolutely stunning. Many designers look up to Apple products, they are a reference point in quality and user-friendliness."


"I use the standard Apple Air Pods. It’s a bit of a process to learn the touch controls but I like the convenience of them when taking phone calls. For listening to music or watching movies I use my Beats wireless headphones."

Beats are perfect for music and movies, says Knoop


"I don’t have cases for my products because I want to see them looking clean and crisp. I look after my tech, after two years my products still look like new!"


"I love the iPad Pro, especially the pencil function, which I felt was a big leap. I use it for sketching and communicating with my design team. I can receive a proposal and sketch over the top of it for a more spontaneous interaction."


"Hodinkee has lots of news on watches and the horology industry. I like the New York Times, Coolhunting, Business of Fashion and Uncrate for design and news. Weather forecast apps are quite handy for when I go sailing."

Knoop's iPhone stays downstairs at night-time


"I just got the iPhone 12 and it’s a very good product. I have a rule that I leave it downstairs when I go to bed. I have an old fashioned alarm clock from Braun, which is a superb brand with very strong design principles."

Fitness tracker

"I used to have a Polar watch for running but I stopped using it because I felt running is not about your time and heartbeat, it’s about getting out in nature and the joy of fresh air. I don’t need a watch to tell me if I’m feeling good."

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