Tag Heuer serves up three new tennis ambassadors

Tag Heuer continues to hoover up the very best emerging sports stars around with its latest acquisitions.

The luxury watchmaker has signed rising tennis stars Felix Aliassime (19), Alex de Minaur (20) and Frances Tiafoe (21) as ambassadors.

Advantage, Tag Heuer

The trio will join another young gun, Denis Shapovalov (20) as Tag Heuer continues to court a younger audience. It's all part of CEO Stéphane Bianchi's master plan for the brand.

By signing youthful sporting prodigies, it helps to create awareness amongst a new audience of potential consumers. It also helps to boost the recognition of these young players on a global scale, so it's really a win-win.

Obviously, there will always be something for us older gentlemen, but this is an ace move from Tag Heuer.