Advantage, Tag Heuer
The trio will join another young gun, Denis Shapovalov (20) as Tag Heuer continues to court a younger audience. It's all part of CEO Stéphane Bianchi's master plan for the brand.
By signing youthful sporting prodigies, it helps to create awareness amongst a new audience of potential consumers. It also helps to boost the recognition of these young players on a global scale, so it's really a win-win.
Obviously, there will always be something for us older gentlemen, but this is an ace move from Tag Heuer.