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WATCHES

TAG Heuer and Nintendo team up for a Super Mario watch

Words by Nathan Irvine

Let's-a-go!

TAG Heuer The legendary "M" engraved on the buckle

TAG Heuer and Nintendo have are playing co-op for a very special partnership. The pair have combined to introduce the world's most famous digital plumber, Mario to a special version of the TAG Heuer's smartwatch.

The TAG Heuer Connected x Super Mario limited edition has been redesigned to feature that iconic Mario red and logo. It comes with a bespoke Super Mario inspired carry case and is limited to just 2,000 units, which immediately makes it a collector's item for fans of games, tech and watches.

Super Mario appears on the watchface in a number of ways, but most importantly he levels up to do new things as you crush your day's fitness goals. Gamifying the whole process with the most recognisable video game character in history is masterstroke by TAG Heuer.

It's certainly an interesting collaboration and one that's sure to raise eyebrows across both the video games and watch industries. But it's one that we think makes perfect sense. TAG Heuer continues to make timepieces that appeal to all ages and cater to new audiences. There's something for everyone in each new year's lineup and this is another step (double jump?) towards a much broader group of consumers.

You can check out the watch in TAG Heuer boutiques in The Dubai Mall and Mall of Emirates now.

Complete your day's exercise goals and Mario will perform different actions

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