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SNEAKERS

Rudolf Dassler’s boyhood job inspires a new Puma shoe

Words by Rob Chilton

Clean getaway

Stories of successful business people who started off on the ground level are plentiful: the Michelin-starred chef who peeled potatoes in the kitchen, the airline CEO who loaded luggage onto planes, or the media mogul who delivered newspapers through letterboxes.

For Rudolf Dassler, the man who created Puma, it’s a similar tale. Dassler showed his entrepreneurial spirit early in life, working as a delivery boy for his mother’s homegrown laundry business in Germany.

The laundry tag can be tucked under the laces

This summer, Puma’s latest Legacy collection reissues classic silhouettes in premium materials with laundry-inspired care labels and gold metal charms. The Suede VTG seen here has a laundry ticket on the tongue.

D stands for Dassler

The annual Legacy ranges look to the past for inspiration and, says Puma HQ, “honours the moments in Puma’s history that paved the way for the brand today.”

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