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FASHION

Ralph Lauren gets into eSports

Words by Nathan Irvine

Game gear

US fashion house Ralph Lauren is now in the eSports industry. The iconic brand has just announced it will be the exclusive fashion outfitter for pro team G2 Esports, which immediately lifts the players to next level stylishness.

Via a blogpost on their official website, G2 Esports confirmed that "the collaboration will run through 2021 across multiple campaigns and events, plus a series of digital-first TikTok and Twitch".

G2 Esports Founder and CEO, Carlos "Ocelote" Rodriguez said of the partnership...

“As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget. I could not be more excited to share with all of you what’s coming.”

Ralph Lauren Chief Digital and Content Officer, Alice Delahunt echoed the sentiments...

“Our partnership with G2 will further the progress we are making to bring our powerful heritage brand to life in authentic ways across new platforms. It also underlines our commitment to engage new consumers – including a generation of digital-natives who participate in gaming as a world-class sport and for entertainment”
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