Novak Djokovic inks deal with Hublot
Words by Rob Chilton
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The Serb may make tennis history this month
If Novak Djokovic misses out on an historic calendar grand slam this month, at least he’ll have a shiny new watch on his wrist to soothe his disappointment. The Serbian star, who needs the US Open title to complete the set of holding all four majors in 2021, has signed with Hublot as an ambassador, joining the likes of Pelé, Jose Mourinho, Usain Bolt and Kylian Mbappé.
Djokovic won the Australian Open in February, the French Open in June, followed by Wimbledon in July. Winning at Flushing Meadows on September 12 would not only complete the historic quartet for Djokovic but also take him past Roger Federer and Rafa Nadal with 21 majors. Steffi Graf was the last player to win a calendar grand slam in 1988, when she also added the Olympic gold medal to her haul. Djokovic lost in the semi-final at the Tokyo Games and so cannot claim the so-called Golden Slam.
“I am very excited and very motivated, as you can imagine,” said Djokovic, who beat Holger Rune in the first round of the US Open. “I am very much aware of what’s on the line. Making history in this sport is of the greatest importance to me, particularly at this stage of my career. And playing and trying to win as many grand slams is the highest priority in my tennis season.”
Hublot CEO Ricardo Guadalupe said, “He is a player who makes tennis history by being unique, first and different, which is exactly our motto.” Djokovic said he was proud to “join the Hublot family, which already boasts athletes who have left their mark on their respective disciplines by becoming legends like Pelé or Usain Bolt.”
It’s been a busy time for Djokovic’s commercial team, as he also recently renewed his deal with Lacoste, taking him through to 2025. The Serb signed with the French clothing brand in 2017 and says he feels a bond with Lacoste chief Thierry Guibert. “We talk regularly, and I’ve felt his support at each key moment of my career,” said Djokovic. “He even connects with my fan club on social media!”
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