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Michael B. Jordan and Coach team up for spring 2020

Words by Nathan Irvine

The Hollywood star continues his collaboration with the luxury brand.

The beautiful partnership continues in earnest as Coach and Michael B. Jordan launch the spring 2020 collection. One of Hollywood's hottest properties is once again the face of the luxury brands campaign entitled "Originals Go Their Own Way".

Coach's creative director, Stuart Vevers, aims to capture the "spontaneous, real and playful" of New York City with the collection. It aims to celebrate authenticity and individuality, hence the campaign title.

“At the start of a new decade, I felt instinctively that it was right to celebrate the color, energy and optimism of New York, our hometown and inspiration as a house” says Vevers.

Michael B. Jordan and his Coach rucksack.

Shot for shot

To bring the campaign to life, Vevers worked with famed photographer Juergen Teller to help capture the city and Michael B. Jordan as one.

Recognisable locations such as the Edge at Hudson Yard and the High Line where Coach held one of its recent shows. It also manages to capture the iconic Manhattan skyline and, of course, the star of the show draped in the latest wares.

The collection itself highlights the new bags that Coach has created for the season. The Hutton, Rambler and Pacer backpack and belt bag are crafted to Coach extremely high standards and delivered in luxury leather.

All in all, it appears that Coach has another superstar collection on its hands.

Coach spring 2020 is available in stores from February.

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