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WATCHES

Meet Hublot’s new ambassador, Chiara Ferragni

Words by Rob Chilton

The watch brand has selected its latest ambassador

Joining the Hublot global megastars such as Pele, Usain Bolt, Dina Asher-Smith and Novak Djokovic, comes the multi-talented Chiara Ferragni. Famed for being one of the very first influencers, Chiara has built a successful career for herself that has brought her to this moment. Here are five things you need to know about Hublot's latest brand ambassador...


In Pictures. Chiara Ferragni x Hublot

Photos. Supplied by Hublot

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Supplied by Hublot

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Supplied by Hublot

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Supplied by Hublot

  • The influencer/business woman/entrepreneur launched her fashion blog theblondesalad.com in 2009 and became one of the earliest – and biggest – influencers.
  • She later launched a successful range of womenswear and footwear.
  • Hublot say they chose Ferragni because “she is a natural-born winner and shines her aura over everything she loves and chooses.”
  • Such is her success in this flourishing online sector that Ferragni has been the focus of a study by Harvard University.
  • “Everything I do, I do to share,” says the proud owner of almost 25 million Instagram followers. “The things I love, the people I love, the things I experience, my daily life, my children, my work: I put my heart into everything to inspire others, to believe in themselves and their dreams.”
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