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FASHION

MCM launches first ever luxury e-bike

Words by Nathan Irvine

Fashion cycle

MCM has teamed up with URWAHN, a German engineering firm, to produce the first high fashion e-bike. The 3D-printed vehicle is limited to just 50 bikes and is made using URWAHN's tried and tested Platzhirsch steel frame. The finish is in full copper with black oralite detailing throughout.

“We wanted to develop a collaboration which celebrates the essence of movement from the past to the future." said Dirk Schönberger, CCO of MCM. “We are proud to collaborate with URWAHN to introduce the world’s first luxury e-bike. URWAHN is a quintessentially German company renowned for its quality engineering and is the perfect partner with whom we can celebrate our 45-year legacy.”

An urban marvel

In Pictures. MCM x URWAHN

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It comes with front and tail lights including

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It comes with front and tail lights including

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The frame colour is bold

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Added depth in the wheel rims make for a more aerodynamic ride

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Added depth in the wheel rims make for a more aerodynamic ride

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A racing saddle suggests lots of speed

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This stamp depicts the numbered e-bike you own from the 50 available

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This stamp depicts the numbered e-bike you own from the 50 available

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Style out your riding with MCM gear

The MCM x URWAHN e-bike is limited to a run of 50 and is priced at €8,000 (approx. AED 34,463)

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