MCM launches first ever luxury e-bike
Words by Nathan Irvine
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MCM has teamed up with URWAHN, a German engineering firm, to produce the first high fashion e-bike. The 3D-printed vehicle is limited to just 50 bikes and is made using URWAHN's tried and tested Platzhirsch steel frame. The finish is in full copper with black oralite detailing throughout.
“We wanted to develop a collaboration which celebrates the essence of movement from the past to the future." said Dirk Schönberger, CCO of MCM. “We are proud to collaborate with URWAHN to introduce the world’s first luxury e-bike. URWAHN is a quintessentially German company renowned for its quality engineering and is the perfect partner with whom we can celebrate our 45-year legacy.”
The MCM x URWAHN e-bike is limited to a run of 50 and is priced at €8,000 (approx. AED 34,463)
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