Levi's unveils new chino line with US singer Khalid
Words by Nathan Irvine
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Levi's is stepping in a slightly new direction for 2020. With the help of US singer-songwriting superstar Khalid, the denim expert is going big in the chino game with its Levi's XX Chino capsule.
The latest venture aims to capture the youthful and colourful side of comfortable cloth.
The brand has coined the phrase "Dadleisure" just to show that boring styles can be fun and practical. It suggest fathers prefer function over style.
So Levi's is filling the void it created to show that these trousers and shorts are cool. And with the various fits - Standard Taper, Slim Taper, and Straight Cropped - all male shapes and sizes are catered for. Not just the parents.
Janine Chilton-Faust, Global VP of Men’s Design at Levi’s Strauss & Co. says “Your favorite denim brand is now making your favorite chinos.”
Chiton-Faust continues “The authentic, cool vibe of our new chino range was inspired part by who we are as an iconic brand and part by being at the center of culture moments from streetwear to skate. They deliver on fit, comfort, and style especially when worn with your favorite sneaker.”
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