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FASHION

Les Benjamins now has a store in Dubai

Words by Nathan Irvine

All about the Benjamins

Les Benjamins has opened its very first physical store in the Middle East at Dubai's Mall of the Emirates. The fashion brand, that's been making waves in the region, now has a place where you can browse its latest wares - from menswear to swimwear and everything in between.

Due to Covid restrictions, the store creation had to use some fresh thinking to get through the design and build stage. Les Benjamins founder, Bunyamin Aydin and architect Dong-Ping Wong used Zoom and Google Maps to coordinate the new shop. The result is an open plan store with intimate spaces that apes the Basilica Cistern in Old Istanbul, the home of Les Benjamins.

In keeping with the liveliness of the brand, the Les Benjamins store has a turntable in the centre that can be used to soundtrack your visit. And a co-working space for those that want a break from their offices.

Bunyamin Aydin says “We’ve always had a warm welcome from the region - especially as we’re unified in our vision of spreading a progressive Eastern movement." He continued "I’m always interested in amplifying the voices of the youth in the Middle East.”


The Les Benjamins Dubai store is open now in Mall of the Emirates.

Supplied Inside the Les Benjamins store in Mall of the Emirates.

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