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Kevin Pietersen tackles rhino poachers with the help of Hublot

Words by Rob Chilton

Former cricketer leads the charge in the battle to protect wildlife

On the cricket field Kevin Pietersen was adept at demolishing bowling attacks, but post retirement he’s taking on a far more sinister foe. The South African is passionately defending rhinoceros from poachers through his SORAI foundation (Save Our Rhino Africa India) and has now enlisted the help of Hublot to help him in his battle.

Pietersen and Hublot CEO Ricardo Guadalupe

A portion of the proceeds from the sale of Hublot’s Big Bang Unico SORAI will go to Care for Wild, the largest rhino orphanage and sanctuary in the world. Other funds will buy nocturnal surveillance equipment that will help the South Africa National Parks to stay ahead of poachers.

Hublot’s Big Bang Unico SORAI

Limited to 100 pieces, the 45mm sand-coloured watch features a white rhino on a subdial at 9 o’clock. The collaboration between Hublot and SORAI, Pietersen says, “gives huge amounts of visibility to an incredible cause, on a global scale. By partnering, we are doubling the voices.”

Pietersen is passionate about wildlife

The former cricketer, known for his aggressive batting style, was born in KwaZulu-Natal in South Africa and played 104 Tests for England, scoring more than 8,000 runs.

A rhino featurss on the sub dial

After announcing his retirement in March 2018, Pietersen tweeted, “I’m going to take the same passion & hard work into trying to save rhinos from extinction. If we all help, it’ll be greater than any of our achievements in any walk of life!”

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