The EDGAR Store: shop cool menswear and hot sneakers now
Words by Rob Chilton
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A fresh online shopping destination for men offers carefully curated clothing from sought-after labels – welcome to The EDGAR Store
Hard-to-find brands, niche labels and menswear that we simply love can all be found on the new EDGAR online store at edgar.ae. As well as clothing from an exciting range of carefully-selected brands, you’ll discover sneakers, eyewear and grooming kits to freshen up your wardrobe and bathroom in just a few clicks. Speedy delivery, smart packaging and dedicated customer care make your shopping experience a darn sight easier than a mall trawl.
On the easy-to-navigate and stylish edgar.ae site you’ll find a wide variety of sneakers from the forever cool Puma brand; hip Japanese manufacturer Onitsuka Tiger and the resurgent New Balance, arguably one of the hottest shoe companies operating today. Check out the M990GL5 from New Balance's premium Made in U.S. range above. We stock Sunspel, a proudly English brand that started in 1860, which specialises in luxurious yet understated everyday essentials that are made with care. Their flagship Riviera polo shirt hit the mainstream when Daniel Craig wore it as James Bond in Casino Royale. Sunspel also introduced boxer shorts to the UK in 1947 and, today, place a strong emphasis on sustainable manufacturing methods and sourcing fabrics from small, family-owned partners.
Sharply tailored bombers, blazers and polo shirts are available from the British brand Timothy Everest. Across the Atlantic, we arrive in Rio de Janeiro, the design inspiration for popular swimwear brand Frescobol Carioca. Brightening summer holidays since 2013, Frescobol use bold colours and dazzling prints inspired by the mosaic pavements of Rio.
In the sunglasses department, you’ll find Hook LDN's cool, handmade shades with names taken from the jukebox such as Dylan, Rhapsody, Parklife, Ziggy and Stardust – a nod to the creative team’s beginnings in the music industry. Italian-made Finlay & Co sunglasses, meanwhile, are designed in London. Constructed from a durable acetate derived from cotton, they feature world-renowned Zeiss lenses.
A special section of The EDGAR Store is dedicated to sports memorabilia from The Boot Room Collection. Take a look at astonishing one-of-a-kind pieces including signed jerseys from Kobe Bryant, Michael Jordan, Steven Gerrard and Lionel Messi plus framed photos and boots signed by other greats like Diego Maradona, Eric Cantona and Kenny Dalglish.
Buying manager for the new EDGAR online boutique Dominic Renowden says, “Our aim is to combine the finest international menswear with thought-provoking content to create a truly unique and exceptional shopping experience. We know our readers are affluent, discerning and stylish and we aim to have the product to match, from exclusive brands to sought-after collabs. The EDGAR man’s wardrobe is an extension of his personality - individualistic, stylish and refined and the product on edgar.ae will reflect this through a curated, distinct and unique offering.”
Using his worldwide network of style partners, Renowden will unveil more brands on The EDGAR Store this spring such as Ray-Ban sunglasses, Sandqvist bags from Sweden and Australian grooming gear from The Groomed Man Co. “Our aim is to be the market leader in the Middle East for men who are looking for both information and inspiration, partnering with brands that have both true heritage and high-quality menswear,” adds Renowden.
Go to the edgar.ae store now to discover your new wardrobe.
Main image by Mohamed Roshan
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