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FASHION

Coach x Champion collab blends sportswear and luxury

Words by Rob Chilton

American brands unite

Champion sportswear is as American as Tom Brady eating apple pie, wrapped in a Star Spangled banner. The sportswear brand started life in 1919 and made kits (or ‘uniforms’ as our American cousins like to call them) for college sports teams, the NFL and the basketball Dream Team that cruised to Olympic gold in 1992 with superstar players Michael Jordan, Larry Bird, Charles Barkley and Magic Johnson.

Men’s sweatshirt

Champion lay low for a number of years but has recently developed cult status among streetwear fans, its resurgence catching the eye of fellow American brand Coach, for a range of bags and casual clothing.

Coach creative director Stuart Vevers is excited by the collection that he says, “is grounded in the authentic American heritage we share.” He added, “I was inspired by the idea of elevating sportswear silhouettes in an unmistakably Coach way using leather, shearling and by combining our iconic symbols in a way that feels fresh, youthful and immediate.”

Two logos combine

Vevers’ counterpart at Champion, chief global design officer Ned Munroe admires Coach’s “design expertise” and said he felt inspired to “merge the great heritage of these two iconic American brands.”

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