It's a deal
It's a collaboration that has both parties happy and sees Hemsworth become more involved with the legendary fashion house.
Chris Hemsworth says "I've been a huge Boss fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador,". He continues "Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the Boss team."
Ingo Wilts, Chief Brand Officer of Hugo Boss shares the same sentiments. “Chris Hemsworth has been with the Boss family since 2017 as the face of our iconic Boss bottled fragrance, so this was a natural progression. He is part of a generation of people who are looking differently at what success is. This is very relevant for us as a fashion brand and the clothing we create.” said Wilts.