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FASHION

Chris Hemsworth is the new face of Boss

Words by Nathan Irvine

Thor blimey

Hollywood superstar and Thor incarnate, Chris Hemsworth has penned a deal to become the first global ambassador for Boss. The deal puts Hemsworth front and centre for the spring/summer 2021 collection first, and then across each new campaign until 2022.

Casual wear and eased up tailoring are the themes for SS21 as the Marvel actor represents the "new vision of the Boss man".

Business and leisure

It's a deal

It's a collaboration that has both parties happy and sees Hemsworth become more involved with the legendary fashion house.

Chris Hemsworth says "I've been a huge Boss fan for a long time, so I'm really happy to now represent the brand's collections as global ambassador,". He continues "Our partnership over the past few years has been absolutely brilliant. I’m very excited to be working more closely with the Boss team."

Ingo Wilts, Chief Brand Officer of Hugo Boss shares the same sentiments. “Chris Hemsworth has been with the Boss family since 2017 as the face of our iconic Boss bottled fragrance, so this was a natural progression. He is part of a generation of people who are looking differently at what success is. This is very relevant for us as a fashion brand and the clothing we create.” said Wilts.

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