Aigner design chief Christian Beck
Words by Rob Chilton
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The creative director at German luxury accessories brand Aigner opens up about style, sketching and history
Do you think men are returning towards traditional styles?
Yes, especially younger guys. Men today want to spend money on good quality leather bags or briefcases, they want to go back to the roots.
Have you explored the history of Aigner?
For sure, we have a huge archive in Munich that’s like a big, messy museum. Every season I go and look around for inspiration. We have many old bags from the 1950s, 60s and 70s and quite a few vintage golf sets and golf shoes too.
What’s your plan to keep Aigner relevant?
It’s important to keep the DNA of the company but to reform it and show it in a new way. I don’t think you have to be one or the other, you can have a combination.
What do you think about the current logo trend?
I’m happy with it. Here in the Middle East people have always been open to showing what brands they own and I’m proud of showing our Aigner horseshoe logo.
How do you approach design?
I learned from traditional designers so I like to sketch with pencils. That way, I can really work on the details such as the placement of a stitch.
How do you source the leather at Aigner?
I go to leather fairs. The biggest one is called Lineapelle and it’s in Milan. We develop our own colours and get them customised and dyed for every product we make. I also go to tanneries, mostly in Italy, to see how they work – it’s a constant learning process for me.
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