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SNEAKERS

Adidas x Kanye West's new Yeezys land this week

Words by Nathan Irvine

Giving the sneaker industry another Boost.

Nobody has quite captured the mainstream market and sneakerheads attention quite like a pair of Yeezys. Ridiculed on their debut, Adidas and rapper Kanye West's Yeezy Boosts popularity has only grown, ahem, "Stronger".

The new Yeezy Boost 350 V2s are the latest to land. And you'll be able to pick up a box fresh pair on September 21 (AED 999).

Adidas Yeezys for all the family.

Runaway

These new Yeezys come packing the patented Boost technology for a comfortable ride. Not like you'd dare hit the asphalt in them.

The Yeezy Boost 350 V2 "Cloud White" also feature reengineered Primeknit, and the results are dazzling.

Looks like it's time to clear some space on your sneakers shelf.

Adidas + Kanye West Yeezy Boost 350V2 "Cloud White" are available in stores and online on September 21.

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