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GROOMING

Get the lowdown on Acqua di Parma

Words by Rob Chilton

All you need to know about the classic Italian fragrance and grooming brand

Hot men's grooming news: Italian brand Acqua di Parma opens boutique barbershop in Dubai Mall's new Perfumery & Co department.

When Did It Start?

Way back in 1916 when an Italian nobleman Carlo Magnani, who was living in gloomy, foggy London, created the Colonia fragrance to remind him of Italian sunshine.

How did Colonia Take Off?

Magnani gave the fragrance to tailors who dabbed it on suits belonging to their gentlemen clients and word spread.

The famous Colonia fragrance

How Has Colonia Changed?

There are several varieties of Colonia (Pura, Assoluta, Intensa Essenza etc) but the original recipe has not changed since 1916.

Why the Yellow Packaging?

Magnani chose the colour because it was the colour of his house in Parma. Yellow is a typical colour of palazzi in Portofino, Liguria, Tuscany and Parma.

Shaving kit

What’s New with Acqua di Parma?

A hidden barber shop in its new boutique inside The Dubai Mall’s Perfumery & Co department.

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