Get the lowdown on Acqua di Parma
Words by Rob Chilton
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All you need to know about the classic Italian fragrance and grooming brand
Hot men's grooming news: Italian brand Acqua di Parma opens boutique barbershop in Dubai Mall's new Perfumery & Co department.
When Did It Start?
Way back in 1916 when an Italian nobleman Carlo Magnani, who was living in gloomy, foggy London, created the Colonia fragrance to remind him of Italian sunshine.
How did Colonia Take Off?
Magnani gave the fragrance to tailors who dabbed it on suits belonging to their gentlemen clients and word spread.
How Has Colonia Changed?
There are several varieties of Colonia (Pura, Assoluta, Intensa Essenza etc) but the original recipe has not changed since 1916.
Why the Yellow Packaging?
Magnani chose the colour because it was the colour of his house in Parma. Yellow is a typical colour of palazzi in Portofino, Liguria, Tuscany and Parma.
What’s New with Acqua di Parma?
A hidden barber shop in its new boutique inside The Dubai Mall’s Perfumery & Co department.
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